Sure, the emergence of the creature called a ‘Social Media Manager’ may be new, but the principals of ‘good’ Marketing has not changed one bit.

No matter if some still think that Ethos, Pathos, and Logos were the three musketeers…

The days of hard-sell pitches and sneaky tactics are over. The Internet is this generation’s printing press and Social Media Butterflies now demand piping hot content all day, every day. And don’t think for a moment that they will fall for plastic flowers. They want it real and tasty!

Call your tribe to glorious action and offer your audience something of value, then see how the leads come raining down (in Africa…*) on you.

*Sorry. It’s impossible to think of that Toto song without singing along. Especially, down here in…

SPOILER ALERT: Paying the receptionist a little extra to sit on Facebook and Twitter all day is a recipe for disaster. Social Media is a fickle beast and needs to be wrangled by trained professionals with serious strategic, analytics, SEO, writing and design expertise. To ‘do’ Social Media Marketing (SMM) right, means to have your finger of the pulse of global trends and being able to respond in a professional manner consistent with your brand voice and character.

Done right, SMM by a proven Social Media Manager will not only bring you leads and protect your reputation, it will give you invaluable insights into the needs, wants, and behaviour of your highly refined market. And, let’s not forget about the priceless insights one can easily glean from performance analytics.