The days of hard-sell pitches and sneaky tactics are over. The Internet is this generation’s printing press and Social Media Butterflies now demand piping hot content all day, every day.

To win the hearts and minds of your fans and earn their loyalty is a long game of chess, not instant checkers. It requires oodles of research, strategy, skill, weekends, and the ability to get strangers to come sit around your bonfire. If you are going to engage your followers in a two-way conversation, it makes financial sense to have a savvy dojo full of Digital Media Samurai watching your back.